3月5日，由教育部高等學校設計學類專業(yè)教學指導委員會、同濟大學、景德鎮(zhèn)市人民政府等聯(lián)合主辦，景德鎮(zhèn)陶邑文化發(fā)展有限公司贊助的“陶溪川”杯第17屆全國設計大師獎大賽全國推介會首站在景德鎮(zhèn)市舉行。隨后，推介會還將走進北京、上海等多個城市和地區(qū)。
據(jù)悉，“大師獎”大賽始于1997年，從第15屆開始，正式命名為“全國設計大師獎”，鼓勵全國設計師、教師和大學生共同參與，集聚更多的優(yōu)秀作品，傳播新的設計理念。
景德鎮(zhèn)“陶溪川杯”
china—中國瓷創(chuàng)意設計大賽
Jingdezhen “ Tao Xichuan cup”
China—— china porcelain design competition
瓷文化主題：生活瓷 / 藝術瓷 / 景觀瓷 / 裝飾瓷 / 其它瓷
theme of porcelain culture: household porcelain/ art porcelain/ landscape porcelain/ decorative porcelain
/ other porcelain
自由選題：產(chǎn)品 / 視覺 / 環(huán)藝 / 服飾 / 工藝美術 / 影視動畫 / 數(shù)字媒體
Free topic: product/ vision/ environmental art/ apparel and ornaments/ industrial art/ film, television and
animation/ digital media
參賽對象：設計師 / 教師 / 學生
contestants: designers/ teachers/ students
主辦單位
景德鎮(zhèn)市人民政府
同濟大學
教育部高等學校設計學類專業(yè)教學指導委員會
教育部職業(yè)院校藝術設計類專業(yè)教學指導委員會
Sponsors
The People's Government of Jingdezhen City
Tongji University
Teaching guidance Committee of design major of colleges and universities of Ministry of education
Teaching guidance Committee of vocational schools of art and design of Ministry of education
承辦單位
同濟大學 設計藝術研究中心
景德鎮(zhèn)國際陶瓷博覽會辦公室
Organizers
Art & Design Research Center Tongji University
Jingdezhen International Ceramic Fair Office
支持單位
中國工業(yè)設計協(xié)會
中國教育電視臺 高校創(chuàng)意總部
同濟大學 設計創(chuàng)意學院
景德鎮(zhèn)陶瓷學院
中國建筑與室內(nèi)設計師網(wǎng)
Supporters
China Industrial Design Association
China Educational Television Creative headquarters of universities
College of design and innovation, Tongji University
賽事主題
Themes
一、瓷文化主題
theme of porcelain culture
“china —— 中國瓷”創(chuàng)意設計
China—— China porcelain design competition
圍繞“瓷心 瓷情 瓷景”主題，在生活瓷/藝術瓷/景觀瓷/裝飾瓷等方面展開創(chuàng)意設計，推廣創(chuàng)新理念，評選優(yōu)秀作品，推動中國瓷向更深層次的創(chuàng)意化、國際化、產(chǎn)業(yè)化方向發(fā)展。
On the theme of “china heart, china emotion and china landscape”, creative design will cover various aspects of household porcelain/ art porcelain/ landscape porcelain/ decorative porcelain. Innovation concepts will be promoted. Outstanding works will be selected. China porcelain will be developed further in the dimension of creativity, internationalization and industrialization.
二、自由主題
Free themes
延續(xù)大賽歷屆傳統(tǒng)，廣泛征集近兩年來設計師、教師、學生創(chuàng)作的視覺、產(chǎn)品、環(huán)境藝術、服飾、工藝美術、數(shù)字媒體及動畫等原創(chuàng)性作品，檢閱中國設計師新時期新的創(chuàng)意設計。
Free themes
To continue the tradition, the competition will collect original works of vision, product, environmental art, apparel and ornaments, industrial art, digital media and animation by designers, teachers and students created in recent two years to review creative works by Chinese designers in a new period.
賽事目的
Purpose
全國設計“大師獎”，秉承一貫的辦賽理念：通過大賽，傳播新的設計理念、集聚優(yōu)秀設計作品、對接社會創(chuàng)新需求，使大賽成為創(chuàng)意經(jīng)濟時代設計教育界重要的創(chuàng)新引擎。
本屆賽事在延續(xù)傳統(tǒng)設計主題——自由主題的基礎上，與世界著名瓷都“景德鎮(zhèn)”人民政府合作推出“china——中國瓷”主題。在新絲綢之路的時代語境中，梳筑陶瓷之路，對接中國陶瓷產(chǎn)業(yè)，對話世界陶瓷文化。
The National design “master award” has always been holding the idea: spread the new design concept, collect excellent design works, meet the needs of social creativity, and make the competition an important creative engine in design & education community in the creative economy era. In the context of new silk road, the competition will build the road of porcelain, connect with porcelain industry of China and make conversations with global porcelain culture.
Apart from the tradition —— free themes, the competition collaborates with People's Government of "Jingdezhen", the world famous porcelain city, on the theme of “china —— China porcelain”.
千古以來，中國瓷一直描繪著藝術的東方圖景與中西文明交流的奇跡。本次“大師獎”創(chuàng)意設計大賽， 希望同構中國/china的文化意境與器物美學，見證瓷心、繪制瓷景、開拓瓷道。
Through the ages, China porcelain has worked miracles of oriental landscape of art and communication of eastern and western civilization. The “master award” creative design competition expects to create similar forms of Chinese /china culture artistic conception and aesthetics of objects and to witness the porcelain heart, paint the porcelain landscape and broaden the porcelain road.
賽事原則
Principles
一、引領性原則：賽事力圖通過新穎而有抱負的主題、強大而權威的國際化評委、系統(tǒng)而深入的“競評展轉”體系，在創(chuàng)意經(jīng)濟時代，引領行業(yè)觀念、領導產(chǎn)業(yè)創(chuàng)新。
二、平臺性原則：賽事不僅是競賽，還要圍繞競賽形成“政產(chǎn)學研”系統(tǒng)性平臺。
三、公正、公平、公開性原則。讓作品說話，杜絕一切非公正、非公平與非公開行為。
A. Guiding principles: with an innovative and aspiring theme, powerful and authoritative international judges,
and a systematic and in-depth "competitive evaluation system", the competition expects to lead industrial
innovation with leading industrial concepts.
B. The principle of the platform: it is not only a competition, but also a systematic platform of Government-
Industry-University-Research Cooperation around the competition.
C. Justice, fairness, openness. Let works speak for themselves. Stop all that violates the principle of justice,
fairness, and openness.
賽事說明
Instructions
一、評委介紹
One. Introduction of judges
大賽組織委員會十分注重賽事的公正性、權威性和社會影響力。歷屆均邀請了國內(nèi)外著名教授和業(yè)界大師擔任評審工作。本屆賽事一如既往，將邀請最具權威性的著名陶瓷藝術、自由藝術、設計藝術界的設計大師、著名教授和時尚藝術精英組成國內(nèi)外評審團隊。
Committee of competition organization is fully aware of justice, authoritativeness and social influence. As usual,
the committee will invite the most authoritative designers of porcelain art, free art in design art community.
Renowned professors and fashion art elites will be members of the domestic and foreign judging teams.
二、獎項設置
Two. setting of the awards
獎項 / 獎金 / 證書 / 獎杯
Prize/ Bonus/ Certificate/ Cup
全場大獎獎金額度高達30萬 !
The bonus of the Grand Prix is as huge as RMB 300,000!
總獎金高達80萬
Total bonus is as huge as RMB 800,000
■全場大獎：1件，獎金30萬元/件（套），并獲證書和獎杯
（要求作品的完整性和較高的市場價值）
Grand Prix: one piece, bonus of RMB 300,000/piece (set), certificate and cup
( The completeness and high market value of the work are required )
■金獎： 6件，獎金2萬元/件（套），獲證書和獎杯
Gold award: 6 pieces. bonus of RMB 20,000/piece (set), certificate and cup
■銀獎：12件，獎金1萬元/件（套），
并獲證書和獎杯
Silver award: 12 pieces. bonus of RMB 10,000/piece (set), certificate and cup
■銅獎：12-20件，獎金5千元/件（套），
并獲證書和獎杯
bronze award: 12-20 pieces bonus of RMB 5,000/piece (set), certificate and cup
■優(yōu)秀獎：300件，獲證書
Award of excellence: 300 pieces, and certificate.
■優(yōu)秀指導獎：獎金1萬元/件（套），獲證書和獎杯（系金獎、全場大獎獲得者指導老師）
The excellent guiding award: bonus of RMB 10,000/piece (set), certificate and cup (the guidance teachers
of winners of gold and grand awards)
■設計指導獎：銅獎、銀獎獲得者指導老師獲證書及獎杯，優(yōu)秀獎獲得者指導老師獲證書
The guiding design award: certificate and cup for the guidance teachers of winners of silver and bronze awards,
and certificate for the guidance teachers of winners of excellence
■優(yōu)秀組織獎：10件，獲證書， 并邀請獲獎單位領導或指導教師出席頒獎典禮。
Outstanding organization award: 10 pieces and certificate. Leaders of winning units or guidance teachers will be
invited to attend the awarding ceremony.
一個參賽者可以遞交多個類別的設計作品，數(shù)量不限。但同一類別作品的獲獎數(shù)量限定2件，如獲得多個類別的獎項，獎金以最高獎項為準，不重復獲取。
One contestant can submit works of various categories. The number of entries is unlimited yet entries of the same category should be no more than two pieces. If the work wins multiple awards, only the highest bonus will be awarded. No repetitive bonus will be obtained.
評審組別為設計師、教師組和學生組分別進行。設計師、教師、學生的獎項比例視作品遞交比例決定。一旦全場大獎未能決出，30萬獎金將用于增加獎項或者組織部分獲獎者參加出國培訓（具體情況請看賽后信息）。
The groups of designers, teachers and students are to be reviewed respectively. The proportion of awards is determined by the number of submitted works. If the grand prix is vacant, the bonus of RMB 300,000 will be used to increase awarding items or to organize part of the winners to attend training abroad (please note information after the competition)
三、設計類別與題材
Three. Design categories and themes
■第一部分 瓷文化主題
瓷心 瓷情 瓷景：china—中國瓷創(chuàng)意設計
瓷主題包括瓷器和陶器創(chuàng)意設計作品
Part one. theme of porcelain culture
china heart, china emotion and china landscape
China—— China porcelain design competition
theme of porcelain includes creative design works of porcelain and pottery
A類 生活瓷創(chuàng)意設計
生活瓷：滿足人們的生活需求，人們?nèi)粘Ｉ钪斜夭豢缮俚纳钣么�。在具實用性的同時也兼有一定的藝術性，符合審美理念和不同禮儀場合的要求。日常生活中人們接觸最多的生活瓷有餐具、茶具、酒具、咖啡具和衛(wèi)浴潔具等。
Category A. creative design of household porcelain
household porcelain: indispensible household porcelain in everyday life can meet the needs of human life. Being practical and artistic, it is consistent with aesthetic idea and the requirements of different ceremonial occasions. The most accessible household porcelain includes tableware, tea set, wine set, coffee and sanitary ware, etc.
B類 藝術瓷創(chuàng)意設計
藝術瓷：具備觀賞、使用、收藏等功能的陶瓷藝術品，包括山公盆景、人物神仙、鳥獸蟲魚、瓜果器物、建筑瓦脊等，主要用于辦公場所和公共空間陳設，以烘托環(huán)境的氣氛和提高生活品位。
Category B. creative design of artistic porcelain
artistic porcelain: Ceramic art that can be used, collected and used for decoration, includes miniature landscape, figure and fairy, birds, beasts, insects and fish, fruits and utensils, building, tiles and ridges. These are mainly used as furnishings in office and public space to create the atmosphere and improve quality of life.
C類 景觀瓷創(chuàng)意設計
景觀瓷：以陶材為載體或用陶瓷設計的景觀設計作品。和藝術瓷在體量上不同，主要適合于公共場所的大型空間裝飾物和實用物，作為公共藝術給人以美的享受。
Category C. creative design of landscape porcelain
landscape porcelain: It refers to landscape works with ceramic material as the carrier or works of ceramic design.
Different from art porcelain in size and volume, these are mainly decoration for large space and practical utility in
public places, giving people the enjoyment of beauty as public art.
D類 裝飾瓷創(chuàng)意設計
裝飾瓷：這兒指的裝飾瓷不包括建材裝飾用瓷。是以陶瓷材料為主體，融合其他材料的小型件服裝鞋帽配飾設計。主要有首飾、服飾和包飾等。裝飾瓷的設計造型和燒制技術較高，因此作為藝術品，價值也相應較高。
裝飾紋樣：瓷的平面紋樣圖案設計（包括瓷碗、瓷盤、瓷板的平面設計）。
Category D creative design of decorative porcelain
decorative porcelain: it does not include decorative porcelain in building materials. Ceramic material is
used as the main body and other materials are combined to make smallsize design of shoes and clothing accessories, which include design for jewelry, clothing and package and require advanced skills in design modeling and firing technology. Therefore, the value of such artwork is relatively high.Decorative patterns: graphic design of porcelain pattern (including graphic design of porcelain bowl, porcelain plate, porcelain plaque)
E類 其它瓷創(chuàng)意設計
Category E. other creative design of porcelain
Other creative design of porcelain apart from the four categories mentioned above.
■第二部分 自由主題
凡近兩年（自2012年1月1日以來）設計的作品（視覺、產(chǎn)品、環(huán)藝、影視、動畫、游戲、網(wǎng)頁、APP、服飾、工藝品等），均可報名參加本次大賽（包括在其它大賽獲獎或已經(jīng)被企業(yè)采用的作品）。具體要求參看作品提交范例。
Part Two Free themes
Design works of the recent two years ( from 2012.1.1 ) (including vision, product, environmental art,
film and television, animation, game, web page, APP, clothing, art and craft ) are welcome to participate in this competition ( including award-winning works in other competitions and works adopted by companies). For more information, please see sample of submission
F類 視覺形象設計
Category F Visual image design
F-1 招貼廣告、POP廣告
F-1 poster, POP Ad.
F-2 城市形象、企業(yè)形象、品牌形象設計
F-2 design of city image, corporate image, and brand image
F-3 城市信息導視設計：
F-3 City Information Sign Design: including guidance design, tourist information, graphic design, etc.
F-4 design of product packaging and promotion
F-5 書籍裝幀、產(chǎn)品宣傳冊及插圖設計
F-5 Binding of books, brochures and illustration design
F-6 網(wǎng)頁、視頻、手機信息設計
F-6 web page, video, design of mobile phone information
F-7 與印刷媒體、網(wǎng)絡媒體及視覺傳播相關的設計
F-7 design concerning the print media, network media and visual communication
F-8 視覺類其它
F-8 other design of vision category
G類 產(chǎn)品開發(fā)設計
Category G Design of product development
G-1 居家用品設計
G-1 Household product design
G-2 家具設計
G-2 furniture design
G-3 交通工具設計
G-3 Vehicle Design
G-4 玩具及動漫衍生產(chǎn)品設計
G-4 derivative products design of toys and animation
G-5 家用電器設計
G-5 design of household appliances
G-6 旅游、娛樂、健康產(chǎn)品設計
G-6 Tourism, entertainment, health product design
G-7 產(chǎn)品類其它
G-7 other design of product category
H類 服飾設計
Category H apparel and ornaments design
H-1 主題服裝設計
H-1 theme fashion design
H-2 配飾設計
H-2 ornaments design
H-3 鞋帽設計
H-3 Footwear and hat design
H-4 服飾類其它
H-4 other design of apparel and ornaments category
I類 環(huán)境藝術設計
category I Environmental art design
I-1 居家室內(nèi)設計
I-1 indoor household design
I-2 辦公空間設計
I-2 office space design
I-3 賓館和商業(yè)空間設計
I-3 Hotel and commercial space design
I-4 公共環(huán)境（交流、娛樂、游玩、休閑）空間設計
I-4 Public environment (communication, entertainment, sightseeing, leisure) space design
I-5 展示空間設計
I-5 exhibition space design
I-6 雕塑、裝置藝術及其它空間設計
I-6 Sculpture, installation art and other space design
I-7 環(huán)藝類其它
I-7 other design of environmental art category
J類 工藝美術創(chuàng)新設計
category J creative design of industrial art
能體現(xiàn)時代氣息，在形式、工藝上有所突破的中國工藝美術設計作品：
Chinese industrial art design works which reflect the flavor of the time and have some breakthrough
in respect of form and techniques.
J-1 金屬工藝和實用品設計
J-1 Metal craft and practical product design
J-2 木、竹、藤裝飾和實用品設計
J-2 Wood, bamboo, rattan decoration and practical product design
J-3 玻璃、琉璃裝飾品設計
J-3 Glass, coloured glaze decoration design
J-4 瓷器、鐵藝飾品設計
J-4 porcelain, iron art decoration design
J-5 陶器、紫砂工藝品設計
J-5 Pottery, purple-grit handicrafts design
J-6 其它工藝美術品設計
J-6 other art and craft design
J-7 工藝美術類其它
J-7 other design of industrial art category
K類 影視、動畫、游戲、網(wǎng)頁設計
Category K film and television, animation, game, web page design
K-1 攝影創(chuàng)意
K-1 photographic creativity
K-2 影視短片創(chuàng)意
K-2 film clip creativity
K-3 動畫創(chuàng)意設計
K-3 animation creativity design
K-4 游戲創(chuàng)意設計
K-4 game creativity design
K-5 網(wǎng)頁創(chuàng)意設計
K-5 web page creativity design
K-6 多媒體類其它
K-6 other design of multimedia category
作品提交范例
Sample
提交各類作品須符合以下要求：
works to be submitted should meet the following requirements
■視覺設計作品
Visual design works
視覺設計包括的范圍很廣，印刷宣傳和產(chǎn)品包裝，廣告和POP展示，機構形象和導視，書籍裝幀和網(wǎng)頁及APP等。根據(jù)以往的評比經(jīng)驗，最好將創(chuàng)意過程和設計效果經(jīng)過“包裝”后同時遞交。質(zhì)和量同等重要，也為“大師獎”作品集的出版作好素材上的準備。
Visual design covers a wide range, including print and product packaging, advertisement and POP display, institution image and sign guide, binding of books, web pages, APP, etc. According to previous experiences, it would be better for the contestant to submit the process of creativity and design results at the same time after “packaging”. Both of quality and quantity are important and the works are also potential materials for the publication of collection of “master award” winning works.
■產(chǎn)品開發(fā)設計作品
Design works of product development
A. 作品展示效果圖（含有環(huán)境或單一背景）
及設計說明，應清晰描述作品的功能、形狀、
材料及色彩等的設計特點，文字150字以內(nèi)；
A.work rendering ( including environment or a single background)
and description of design, which should elaborate on the designing features of function, shape, materials,
colors, etc within 150 words.
B. 成套作品，應提供每個單品的立體圖；
B. Perspective view of the single piece of a series of works should be provided.
C. 產(chǎn)品設計作品范例可參考
中國設計教育網(wǎng)www.designedu.cn
“大師獎”官方網(wǎng)www.masteraward.org
往年獲獎作品。
C. samples of product design may refer to previous award-winning works on www.designedu.cn and the
official website of “master award” of www.masteraward.org
Packaging design works
A. 參照產(chǎn)品開發(fā)設計遞交格式要求。
B. 包裝展示效果圖；
中國設計教育網(wǎng)www.designedu.cn
“大師獎”官方網(wǎng)www.masteraward.org
往年獲獎作品。
A. Please refer to submitting format requirements of the product development design
B. rendering of packaging; packaging expansion
Perspective view and description of design;
C. samples of packaging design works may refer to previous award-winning works on www.designedu.cn and the official website of “master award” of www.masteraward.org
■環(huán)境藝術設計作品
Environmental art design works
環(huán)境藝術設計包括建筑設計、景觀設計、室內(nèi)設計、公共藝術設計等。
大賽注重參賽選手的創(chuàng)造力及參賽作品的表現(xiàn)力，要求作品具有創(chuàng)新性，有較高的設計含量和技術表達水平。設計方案手繪圖、概念設計、實踐性項目均可。
A. 設計效果圖。
B. 設計相關的平面圖、施工圖等。
C. 設計說明。
Environmental art design includes architectural design, landscape design, interior design, public art design,
etc.The competition focuses on creativity of contestants and expressiveness of entries and requires creativity,
design and technological expression of high quality. Design drawings, conceptual design, practical project are
all acceptable.
A. Design rendering
B. Plan and construction drawing concerning design, etc
C. description of design
■影視、動畫、游戲、網(wǎng)頁設計作品
Film and TV, animation, game, web page design works
A. 影視與動畫作品
A. Film TV and animation works
a. 登陸大賽報名系統(tǒng)，如實填寫相關信息并上傳6幅包含短片海報與視頻截圖的圖片文件（視頻文件不需上傳），版式統(tǒng)一為A4豎式幅 面，精度不低于300dpi。
短片內(nèi)容及創(chuàng)作說明文字300字以內(nèi)（不含攝影作品）。
a. log on the competition registration system, fill in the relevant information accurately and upload 6 image files containing short film posters and video screenshots. The format is upright A4 and precision should be no less than 300dpi.
b. 視頻作品：提交視頻文件按規(guī)定選擇一種規(guī)格
（提交格式為MPG、AVI、MOV三種格式之一）刻錄成光盤，與打印截圖和報名表等一并郵寄到組委會。
b. video works: one of the three required formats (MPG、AVI、MOV) should be chosen. Burn a CD and mail it with the print screenshots and registration form to the organizing committee.
c. 作品時間長度：短片視頻文件要求在10秒以上，評委重點評價短片前3分鐘和后2分鐘。
c. length of time: the length of video clip should be more than 10 seconds. The evaluation would be
focused on the first three minutes and the last two minutes.
d. 視頻文件字幕文字應統(tǒng)一用中英文標注。
d. The caption of the video should be marked in both Chinese and English.
B. 游戲、網(wǎng)頁設計等交互媒體作品
（不含靜態(tài)平面作品）
B. The interactive media works of game, web page design, etc.
( excluding static graphic works)
a.登陸大賽報名系統(tǒng)，如實填寫相關信息并上傳6幅視頻截圖（交互媒體文件不需上傳），版式統(tǒng)一為A4豎式幅面，精度不低于300dpi。交互媒體內(nèi)容及創(chuàng)作說明文字300字以內(nèi)（不接受靜態(tài)與視頻播放文件）。
a. log on the competition registration system, fill in the relevant information accurately and upload 6 video screenshots (interactive media files don’t need uploading). The format is upright A4 and precision should be no less than 300dpi. The content of interactive media files and description of creation should be no more than 300 words ( Static and video files are unacceptable.)
b. 交互媒體作品：提交視頻文件按規(guī)定選擇一種規(guī)格（提交格式為exe、swf、asp、php、jsp、apk六種格式之一）刻錄成光盤，與打印截圖和報名表等一并郵寄到組委會。
b. interactive media works: video files to be submitted should be in one of the required formats (exe、swf、asp、php、jsp、apk). Burn a CD and mail it with the print screenshots and registration form to the organizing committee.
c. 作品內(nèi)容量度：交互媒體文件內(nèi)容量度必須超過專業(yè)人士1分鐘以上才能體驗完成的內(nèi)容量度。
c. Content measurement of the work: the content of interactive media file should be more than one
minute of professional experience.
d. 交互媒體作品要求同時具有視聽效果。
d. interactive media works require both audio and visual effect.
日程安排
Agenda
■啟動
2014年12月20日
initiation
2014.12.20
■截稿
deadline
瓷文化主題—2015年7月20日
theme of porcelain culture —— 2015.7.20
自由主題—2015年9月20日
free theme —— 2015.9.20
注：瓷主題類作品可以一次性遞交設計方案或者成品，組委會將在7月底通知瓷主題入圍的參賽者進行深化加工，加工后實物最終遞交日期為9月20日。對于沒有燒制條件的創(chuàng)意作品，允許用手繪、三維建�；�3D打印的方法遞交。（如有疑問請參看“十問十答”中的問題3）
Note: As for works of porcelain theme, design scheme or complete product can be submitted once for all.
Organizing committee will inform finalist contestants by the end of July to polish works and the polished works
should be submitted before 2015.9.20. If contestants cannot afford to finish the firing process of creative works,
hand-painted, 3D modeling or 3D print approaches are acceptable.
■終評
2015年10月14日
組委會將在評審完成當天于“大師獎”官網(wǎng)和中國設計教育網(wǎng)上公布優(yōu)秀獎獲獎者名單和銅獎及銅獎以上獲獎者名單，金銀銅獎和全場大獎將在17 日景德鎮(zhèn)頒獎現(xiàn)場揭曉。銅獎以上獲獎者在15日中午前收到組委會電話通知后，將于16日前往景德鎮(zhèn)報到。
Final evaluation
2015.10.14
Organizing committee will announce the list of winners including award of excellence, bronze award and
awardsabove bronze award on the official website of “master award” and Chinese design education network on
the reviewing day (bronze award, silver award, gold award and grand prix will be announced on Jingdezhen award
ceremony on Oct 17th). Winners above bronze award will be called by organizing committee before noon of Oct.
15th and are expected to set off on Oct. 16th for Jingdezhen to report for duty.
■頒獎、展覽及國內(nèi)外評審專家學術報告會
Awards, exhibition and academic reports by the domestic and foreign expert judges
2015年10月17日 / 景德鎮(zhèn)陶溪川china坊
2015.10.17 / Jingdezhen Taoxichuan china workshop
凡銅獎以上獲得者、優(yōu)秀指導教師、優(yōu)秀組織獎單位將應邀出席。
同時歡迎院校師生、設計師及國內(nèi)外專業(yè)人士到會。
Winners above bronze award, excellent guidance teachers and outstanding organization units will be invited to
attend the ceremony and we welcome teachers and students from colleges and universities, designers and
domestic and foreign professionals to be present.
報名方式與參賽費用
Registration and entry fees
■報名方式
Registration
A.第一步：網(wǎng)上報名
A step one: on-line registration
由大賽官方網(wǎng)站（www.masteraward.org）進入報名系統(tǒng)，上傳數(shù)字作品文件（包含匯款單照片憑證）。
Log on the official website www.masteraward.org to enter the registration system, and upload digital work file
(including the photo of remittance voucher)
B. 第二步：郵寄以下材料：
B. step two: mail the following materials:
a. 打印作品：
按要求打印300dpi高精度樣稿一份
（A4大小，幅面無需裝裱）。
a. print one copy of work of 300dpi precision according to the requirements ( size of A4, without mounting)
b. 參賽表格：
b. The entry form
登陸報名系統(tǒng)，上傳作品后下載系統(tǒng)生成的報名表，
log on the registration system, upload works and download system- generated entry form
打印后按要求完善內(nèi)容，貼于作品背面
print it, fill in the form and affix it to the back of the work
（多件作品和系列作品，每件必貼）。
(as for multiple entries and series work, the entry form should be affixed to each piece)
c. 承諾函：
c. Letter of Acceptance
與參賽表格同時生成。
It comes into effect with the entry form.
拒絕簽署或不實簽署承諾函，將被視作相關參賽作品
未經(jīng)正式提交。
Refuse to sign or false sign of the Letter of Acceptance will be regarded as concerning entries without
formal submission
d. 匯款憑證復印件：
d. copy of remittance voucher
匯款憑證復印件貼于參賽作品背面（收匯款單上匯款人一欄中的姓名應與作者姓名一致）。
the copy of the receipt and remittance voucher should be affixed to the back of the work
( the Payer Name should be consistent with the name of the author)
e. 身份證明復印件：
e. Copy of identification
參賽者的身份證（或護照）復印件，貼于參賽作品背面 （在校學生請?zhí)峁⿲W生證復印件）。
The copy of contestants’ ID card (or passport) should be affixed to the back of the entry
(Students please provide a copy of student ID card )
f. 評委會重視和鼓勵提交模型和實物參評。
f. The Judge Committee value and encourage contestants to submit models and physical objects.
■參賽費用
Entry fee
送選作品數(shù)量不限，每件作品參賽費為人民幣50元(如參賽作品為系列多件作品，按兩件作品收費；若以集體為單位提交作品，數(shù)量一次性遞交達到20件以上，按30元/件收取，系列作品按60元/套收取)。參賽費請采用以下三種方式匯寄：
The number of the entries is not limited. Each entry is charged RMB 50 ( If it is multiple or a series of works,
it is charged as two pieces; if the works are submitted by collective units and the number of works reaches
20 or above, it is charged as RMB 30/ piece, series works are charged as RMB 60/set). Please use one of the
following three ways to pay:
A. 支付寶錢包轉賬：
賬戶名：masteraward@greenkin.com.cn
A. alipay
account name: masteraward@greenkin.com.cn
（建議使用手機“支付寶錢包”轉賬。打開“支付寶錢包”，點擊“轉賬”功能，進入頁面后點擊“轉到支付寶賬戶”，輸入上述賬戶名及作品相對應的金額，并在付款說明欄中留言作者姓名，如集體匯款請寫明學校專業(yè)及作品數(shù)量。）
( It is highly recommended to use mobile phones to pay by “alipay purse”. Start “alipay purse”,
click “transfer”.When the webpage is opened, click “transfer to alipay account”. Input the account
name masteraward@greenkin.com.cnand the corresponding fee, and write down the name of author in
description column of payment. Ifit is acollective payment, please specify the school, the department
and number of works)
B.中國郵政匯至：上海市四平路1239號 同濟大學
綜合樓1705室 大師獎組委會
（郵編：200092）
B. China Post:
master award organizing committee
Rm1705 Zonghe Building
Tongji University
1239 Siping Road, Shanghai
postal code: 200092
C.銀行匯款匯至：戶 名：上海檜林昉文化傳播有限公司
開戶行：建設銀行上海彰武路支行
賬 號：31001543600050004977
C. bank remittance:
account name:
Shanghai Green·Kin Culture Communication Co., Ltd.
bank of deposit: Shanghai Zhangwu Road Branch of the Construction Bank of China
account: 31001543600050004977
（收匯款單上匯款人一欄中的姓名應與作者姓名一致，匯款憑證復印件請連同參賽作品一起寄到大賽組委會。）
(The name of the remitter on the receipt and the remittance voucher should be consistent with the
author’s name. The copy of the remittance voucher and the entry should be mailed together to the
organizing committee of the competition.)
截稿日期前組委會未收悉參賽費或費用不足，作品將不獲參評權。
If the organizing committee doesn’t receive the entry fee by deadline or the fee is insufficient,
the work will not be reviewed.
聯(lián)系方式與參賽資料
contact information and competition materials
■咨詢電話: 021-65982779 楊老師
021-65984900 何老師
consulting phone: 021-65982779 Ms. Yang
021-65984900 Ms. He
■作品郵寄地址：
上海市四平路1239號同濟大學綜合樓1705室
大師獎組委會（郵編：200092）
電子郵箱：971259284@qq.com
Mailing address:
master award organizing committee
Rm1705 Zonghe Building
Tongji University
1239 Siping Road, Shanghai
postal code: 200092
email: 971259284@qq.com
■參賽信息請登錄：
For more information, please visit the official website: www.masteraward.org
(information release, online registration, work uploading and reference materials)
“大師獎”官方網(wǎng)站：www.masteraward.org
（信息發(fā)布、網(wǎng)上報名、上傳作品、輔導材料）
China design education website: www.designedu.cn
(information release, in-depth reports )
中國設計教育網(wǎng)：www.designedu.cn
（信息發(fā)布、深度報道）
其它信息
Other information
■作品發(fā)布與出版
獲獎作品將在大賽官方網(wǎng)站和中國設計教育網(wǎng)公布。
全部獲獎作品將由出版社正式出版發(fā)行。
Work release and publication
Award winning works will be released on the official website of the competition and China
design education website
■參賽對象
Contestant
（博士、碩士、本科、高職高專）；在華注冊的外國設計師和留學生。
design teams and individuals of global Chinese; teachers and students of design schools
(Doctor, master, undergraduate, professional and vocational college students; foreign
designers and overseas students registered in China)
■承諾函
Letter of Acceptance
參賽者應就正式提交的參賽作品簽署承諾函：當參賽作品為個人創(chuàng)作時，參賽者應就提交的每件作品簽署一份承諾函；當參賽作品為集體創(chuàng)作時，參加集體創(chuàng)作的全體參賽者應就該作品共同簽署一份承諾函。
Contestants should sign Letter of Acceptance for the entries submitted officially: If the entry is an individual creation, the contestant should sign one copy of Letter of Acceptance for each submitted entry; If the entry is a collective work, all the contestants who participate in the creation should cosign one copy of Letter of Acceptance for the work.
如參賽者拒絕簽署或不實簽署承諾函，相關參賽作品將被視作未經(jīng)正式提交。
參賽者應使用黑色水筆或鋼筆清晰簽署承諾函。
If the contestants refuse to sign Letter of Acceptance or make false signatures, the concerning
entries are regarded asworks without formal submission.
Contestants should use black fountain pen or pen to sign Letter of Acceptance clearly.
■特別申明
Statement
以上文本視為本次大賽規(guī)則，《承諾函》中簡稱為《大賽規(guī)則》。
《法律聲明》及《承諾函》樣本如后。
The above text is regarded as the competition rules. In Letter of Acceptance the above text is abbreviated as “competition rules”.
Samples of Legal statement and Letter of Acceptance are as follows.
“大師獎”歷史
History of the “Master award”
大賽始于1997年，先后命名為“全國大學生視覺設計大賽”、“全國大學生設計大師獎”。大賽由留德學者林家陽教授開創(chuàng)、香港靳埭強先生傾力合作。國際頂級大師岡特·蘭堡（德）、福田繁雄（日）、西摩切瓦斯特（美）等聯(lián)手打造，依托原無錫輕工大學、同濟大學的國際教育資源，已舉辦了16屆。大賽堅持與政府合作，為中外企業(yè)服務，為奧運、世博等重大任務服務，在中國同類大賽中參賽作品最多、歷時最長、評委等級最高、影響最大、權威性最強。我們在16屆大學生設計大賽的基礎上，為全國設計師、大專院校教師專門增設了新的競賽平臺，從15屆開始，將原“全國大學生視覺設計大賽”、“全國大學生設計大師獎”等賽事正式更名為“全國設計大師獎”，以此鼓勵全國設計師、教師和大學生們共同參與到這項大賽中來，為民族復興的大夢貢獻智慧和力量。
The competition started in 1997 and has been named “national college students vision design competition” and “national college students design master award”. The competition is created by Prof. Lin Jiayang with academic experience in Germany and Mr. Jin Daiqiang from Hongkong has a close collaboration. With international educational resources of Wuxi University of light industry and Tongji University, international top masters such as Gunter Rambow from Germany, Shigeo Fukuda from Japan, SimorChwaste from America, etc cooperate in harmony and the 16 competitions have been continually and successfully held. The competition persists in cooperating with governments and servingdomestic and foreign enterprises, great events such as Olympic Games and World Expositions. It is the longest and most influential and authoritative national competition with the most entries as well as judges of highest level in China. On the basis of the 16th national college student design competition, a new competitive platform is extended for nationaldesigners, teachers of colleges and universities. From the 15th session, the original “national college students vision design competition” and “national college students design master award” is officially renamed as “national design master award” so as to encourage national designers, teachers and college students to enter the competition and contribute wisdom and strength to the great dream of national rejuvenation.
歷屆“大師獎”評審和頒獎
Previous “master award” review and awarding
16屆“大師獎”評審和頒獎
The 16th “master award” review and awarding
自由主題示范作品
sample of free theme
歷屆“大師獎”部分獲獎作品
part of award-winning works in previous competitions
第16屆“大師獎”新國藝——創(chuàng)意設計大賽部分獲獎作品
part of awardwinning works in the 16th “master award” national industrial art
—— creative design competition
“大師獎”十問十答
問1：本次大賽獲獎證書的頒發(fā)單位有哪些？
答1：由主辦單位景德鎮(zhèn)市人民政府、同濟大學、教育部高等學校設計學類專業(yè)教學指導委員會、教育部職業(yè)院校藝術設計類專業(yè)教學指導委員會及賽事組織單位全國設計大師獎組織委員會共同頒發(fā)。
問2：參賽作品有限定嗎？
答2：本屆大賽主題由兩大部分組成：
第一部分——瓷心 瓷情 瓷景：china——中國瓷創(chuàng)意設計。
第二部分——自由主題設計。凡近兩年設計的作品均可報名參加（但在其它大賽獲獎或被企業(yè)正式采用的作品也能參賽，不列入向企業(yè)推薦使用范疇）。
問3：本次大賽有兩個截稿日期，有什么不同？
答3：本屆大賽有兩個主題，因此分兩個截稿日期。瓷主題截稿日期為2015年7月20日（在7月底組委會將通知瓷主題入選的參賽者進行深化加工，瓷主題的實物最終遞交日期為9月20日）。自由主題截稿日期為2015年9月20日。
問4：作品如何進行遞交？
答4：第一步：網(wǎng)上報名并上傳作品；
第二步：將作品、參賽表格、承諾函、匯款憑證復印件、身份證明復印件等打印并郵寄。
另外，大賽組委會也鼓勵參賽者提交模型和實物參評（遞交作品不予退還，特殊情況經(jīng)商議另作處理）。“大師獎”組委會收到郵寄材料后，會在網(wǎng)上報名系統(tǒng)的“作品狀態(tài)”一欄標注“已收到”，參賽者可查詢。
問5：本屆大賽獲獎作品有哪些質(zhì)量要求？
答5：不管是“china——中國瓷”主題還是自由主題，都希望提交的作品要有系統(tǒng)性，不僅有好的視覺效果也注意作品的創(chuàng)意過程，包括藝術和技術手段方面的完美表現(xiàn)。比如說：平面設計中的招貼作品，除了成品的視覺效果，還要有文字的表達、創(chuàng)意過程以及系列作品等等。
問6：本屆大賽只限于大學生參賽嗎？如設計師、教師和學生合作的作品按哪一組別報名？
答6：不是。從第15屆大賽開始，“大師獎”已根據(jù)教師和設計師的要求擴大了參賽范圍，因此大賽也作了相應的更名，由原來的“全國大學生設計大師獎”更名為“全國設計大師獎”。設計師、教師和學生合作的作品以“第一作者”的組別為準。
問7：學生、教師、設計師的作品是一起評審嗎？獎項是如何進行分配的？
答7：從報名表格中我們已經(jīng)作了區(qū)分，設計師和教師、學生分別進行評審。獎項數(shù)量將根據(jù)不同組別參賽比例進行適當?shù)姆峙洹?/span>
問8：一個參賽者可以遞交多個類別的設計作品嗎？獲得多個類別的獎項是否拿多項獎金？
答8：一個參賽者可以遞交多個類別的設計作品，數(shù)量不限。但同一類別作品的獲獎數(shù)量限定2件（包括優(yōu)秀獎在內(nèi)），如獲得多個類別的獎項，獎金不重復，獎金以最高獎項為準。
問9：今年賽事有無具體委托單位和針對性？
答9：“大師獎”鼓勵概念創(chuàng)新設計，為了充分發(fā)揮設計師、教師、大學生的自主創(chuàng)想能力，“大師獎”一般不針對具體的委托單位和詳細的品牌進行設計，以避免太多的限制。設計概念一旦被采納之后，將會委托和組織繼續(xù)進行針對性的深化設計。
問10：上屆大賽全場大獎未產(chǎn)生，30萬元獎金是如何處理的？
答10：按“大師獎”歷來規(guī)定，凡全場大獎未能產(chǎn)生，均增設各類獎項。16屆“大師獎”的全場大獎未能達到賽事支持單位對于產(chǎn)業(yè)化的要求， 經(jīng)大賽評委建議并與賽事支持單位協(xié)商，30萬元獎金資助了獲獎師生、設計師，組織團隊赴日本進行為期13天的工藝美術“大師班”考察活動（詳見中國設計教育網(wǎng)首頁發(fā)布的十期專題報道和學員考察感言）。17屆大賽希望有創(chuàng)意產(chǎn)業(yè)化的設計作品產(chǎn)生，如果空缺也同樣采取上述辦法。
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